Nofiyanti, N., Winanti, W., Fajrin, A., Aks, S., Farhan, A., Kamar, K., Himmy Azz, I., & Asbari, M. (2025). THE INNOVATION ENGINE: HOW AI IS RESHAPING BUSINESS MODELS AND ORGANIZATIONAL EFFICIENCY. JUBISMA, 7(2), 1 - 8. https://doi.org/10.58217/jubisma.v7i2.214